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Content Strategy for the Web pdf free
Content Strategy for the Web pdf free

Content Strategy for the Web by Kristina Halvorson

Content Strategy for the Web



Download Content Strategy for the Web




Content Strategy for the Web Kristina Halvorson ebook
Format: pdf
ISBN: 0321620062, 9780321620064
Page: 135
Publisher: New Riders Press


Help users play with the features on teh site, help them discover. What else can I do but devote all of my time to researching content strategy, usability, responsive web design, and all of those other concepts that “web” people must know? Kh-bookcover Kristina Halvorson, founder and president of Brain Traffic, has done more to raise awareness of Content Strategy than any person in the world of web design. More brands are bringing more content in their web presence – to help customers make the right choice. If you're accountable for creating content for marketing and sales I encourage you to immediately get copies of Kristina Halvorson's Content Strategy for the Web for everyone on your team. There's an increasingly loud debate happening around content strategy. Many people, including people I very much admire, are seriously frustrated that much of the current conversation focuses strictly on Web content. Users browse the web in search of good content. Users do not commonly browse the internet looking for a good design or decent user experience. (Complete deck is at the end.) Recommended books. No longer do people like visiting a retail store and checking out the goods that they want to purchase. I just re-read Kristina Halvorson's “Content Strategy for the Web” and highly recommend it. Shopping habits have changed over the last few years. Your SEO strategy is very important to your overall web traffic strategy. David McGillivray and the Big Lottery Fund Scotland to develop the web platform and social media content strategy for the Celebrate funding programme for the Glasgow 2014 Commonwealth Games. Hey, there, everyone who was in my content strategy workshop.

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